Asahi Kasei: Food Prep and Kitchen Consumable Products

Premium Wrap works very differently from most basic cling films available in the market.

• Material:
  Regular wraps are usually made of PVC or PE. Premium Wrap is made from PVDC, a high-performance material known for its superior sealing and protective qualities.

• Freshness:
  Basic cling film allows oxygen and moisture to pass through easily, which causes food to spoil faster. PVDC in Premium Wrap creates a strong barrier that slows down oxidation and moisture loss, helping food stay fresh for a much longer time.

• Microwave Safety:
  Most PVC/PE wraps cannot handle microwave heat. Premium Wrap is microwave-safe up to 140°C, making it suitable for reheating and steam cooking.

• Convenience:
  Standard wraps often require scissors or a knife to cut. Premium Wrap comes with an in-built cutter, making it easier to use, safer, and less wasteful.

Most cling films look similar, but the material they’re made from makes a huge difference in freshness, safety, and convenience. Here’s how Premium Wrap stands apart: 1. Material Matters Regular cling film is usually made from PVC or PE. Premium Wrap is made from PVDC, a superior high-barrier material. 2. Superior Freshness Ordinary cling film cannot effectively block oxygen or moisture, so food tends to dry out or spoil faster. PVDC-based Premium Wrap prevents moisture loss and slows oxidation, which means your food stays fresh for a much longer time. 3. Safe for Microwaving Most PVC/PE films are not suitable for microwave use. Premium Wrap is microwave-safe up to 140°C, making it ideal for reheating and steaming food in the microwave. 4. Easy Cutting & Less Wastage Many basic cling films require scissors or a knife. Premium Wrap includes an in-built cutter on the box, allowing you to cut exactly the amount you need—saving time, reducing waste, and ensuring a clean tear every time. 5. Heat-Resistant Functionality Premium Wrap is designed to withstand higher cooking temperatures without melting or losing its grip, which makes it ideal for reheating and certain cooking applications where other cling films fail.

Simply pull out the required length and use the in-built cutter attached to the box for a clean, quick cut. No scissors, no tangled wrap, no wastage.

Premium Wrap is designed for all types of storage, whether at room temperature, in the fridge, or in the freezer.

You can wrap:

• Cut fruits & vegetables

• Rotis, parathas, dosas, sandwiches

• Fresh produce like greens, herbs and sprouts

• Raw meat, poultry, seafood

• Prepared dough

• Freezer food to prevent freezer burn

It blocks odours, prevents drying, minimizes oxidation and keeps food fresher for much longer—making it ideal for everyday storage as well as meal prep.

Yes, Premium Wrap is heat-resistant and microwave-safe up to 140°C. You can safely reheat food wrapped in Premium Wrap without the film melting or losing its cling.

Cooking or reheating in Premium Wrap offers multiple advantages:

• Helps retain nutrients by avoiding excess water during cooking

• Speeds up the cooking process

• Lets you move food directly from the fridge to the microwave

• Ideal for steaming vegetables like corn, beans, broccoli, potatoes and carrots

• Saves time and effort, especially for busy households

Premium Wrap is made from PVDC (Polyvinylidene Chloride), which provides strong protective benefits while using less plastic than typical PE/PVC wraps.

Key points:

• PVDC blocks 2.5× more moisture and retains nearly 200× more oxygen than regular cling film

• The built-in cutter helps reduce unnecessary usage

• Its superior barrier keeps food fresh longer, which helps reduce food wastage

• Food waste is a major issue—an average Indian household wastes ~50 kg per year (UN report)

• Asahi Kasei is also supporting the government through EPR-based plastic waste management initiatives

Premium Wrap is designed to be a smarter, safer and more responsible option for modern kitchens.