UNLEASH THE POWER OF INDIAN 2.0
CURATING NEW BRAND EXPERIENCES FOR A BRAND NEW INDIA.
BUILDING THE BRANDS OF TOMORROW, TODAY.
Our passion is to set new benchmarks through responsive and continual innovations. Ergo, we’ve been leading a bustling ecosystem of evolving consumer choices, through our uniquely global offerings. Since 2003.
Since
2003
Pan-India Distributors
250+
Brands
25+
SKUs
300+
TAILORING UNFORGETTABLE CPG EXPERIENCES
WE BUILD GLOBAL BRANDS THAT NURTURE EVOLVING CONSUMER CHOICES.
Sunbeam Ventures is India’s leading builder and importer of iconic brands from across the globe. Our forte entails curating quintessential experiences in the CPG (CPG - Consumer Products and Goods) space across a wide range of categories, including gourmet food, beverages, confectionery, home care, personal care and more.BUILDING LASTING VALUE FOR INDIA 2.0
THE FOUNDATION OF SUNBEAM VENTURES
One of the fastest growing economies in the world, India is poised to experience a major upheaval in the way people perceive and interact with brands. At Sunbeam, we’re committed to harnessing the largely untapped possibilities of India 2.0 to build uniquely global brand experiences.
PAN-INDIA MARKETING & DISTRIBUTION
Fostering enduring relationships Avant-garde marketing & distribution strengths anchored on creating value - We focus on building brands for an evolving India by establishing lasting relationships with our suppliers, distributors, retailers and customers. Our marketing and distribution capabilities are spread across the length and breadth of India.
GLOBAL PARTNER NETWORK
Our commitment to curating unique brand experiences for the new India drives us to conduct in-depth research on consumer trends, industry insights and global innovations to identify need gaps across different categories. We then proceed to partner with global brands based on these need gaps, their need-state evolution in their local markets, and import-export regulations between countries along with the shared vision of the business in India.
OUR LEGACY
THE STORY BEHIND OUR THRIVING PORTFOLIO
Our journey so far has been paved with several milestones with the foundation laid in the 1960s.
The Foundation
Our journey so far has been paved with several milestones with the foundation laid in the 1960s. It all started with one man’s search for black gold, Pepper. It was the 1960s when Seth Kirorimal Agarwal moved from the interiors of North India to the unexplored shores of the Malabar coast.
Establishing a strong foothold
Singhal Brothers was founded by Seth Kirorimal Agarwal along with his son Shivkumar Agarwal, and for decades to follow, the company was one of the largest dealers of Black Pepper and other spices in India.
Strengthening the roots
From local trading and supplying to becoming a reputed exporter of spices, Singhal Brothers was doing it all, and it was at this time that the seeds to one of India’s strongest distribution networks were sown.
Diversifying offerings
Singhal Brothers also entered into structured commodity finance, financing the growers and farmers against their produce and derivatives, by trading in spices. The firm won many accolades, including several recognitions from the Spices Board, and was one of the largest
exporters of spices from India.
Incepting Sunbeam Ventures
This rich legacy paved the way for Sunbeam Ventures to become a leading builder of brands in the vibrant Indian market. Founded in 2004, we were formed as a marketing and distribution house to build global brands within the country.
Enriching the journey
Sunbeam Ventures represents and builds 25+ premium global and in-house brands, establishing a strong presence in 150+ Indian cities and online. Leveraging deep market know-how, we're committed to long-term brand growth and demand generation.
OUR LEADERSHIP
THE WHO'S WHO OF SUNBEAM VENTURES
Here are the people accountable for our growth and success -our key decision makers and solution builders.
Managing Director
Vikash Singhal
With over 22 years of experience, Vikash Singhal is committed to building international brands with low equity in India and transforming them into the most-loved brands. A top graduate of IIM Bangalore, Vikash specializes in international exports, food imports, consumer products, processed food trading and exports.
HERE'S WHAT OUR PARTNERS HAVE TO SAY
We are proud to have been associated with smart and innovative brands whose relentless passion to push the envelope keeps inspiring us.
Mogu Mogu | AVP Intl Business
Over 10 years of partnership, Sunbeam is a great driver to develop our market in India. With their professional management, dedicated sales team, strong distribution network together with their hard work, integrity and endeavor, we do have a fruitful market development with a solid base for future growth.
Mackays | Export Manager
Sunbeam have been an outstanding partner for Mackays for many years. In what is a challenging and unique market Vikash and his team make things as simple as possible and are always available with information, updates and guidance. Sunbeam understand the power of brand and have expertly guided Mackays to become the #1 European Jam brand in India.
Valentino | Director
Sodiko NV is already for more than 10 years a proud supplier of Sunbeam Mercantile Ventures. Together we developed a sustainable and long term partnership. This results in a growing market share of our brands Valentino and Quencha in India and the world thanks to great efforts from both sides. Sunbeam Mercantile Ventures shares the same values and ethics as Sodiko NV. That’s why working together is a pleasure and always goes smooth.
Rod Diaz | Export Account Manager
Sunbeam Mercantile is a distributor that not only makes an effort importing and distributing our brands in the Indian market, but it’s also responsive, communicating with us constantly to overcome challenges in the Indian market.
Pez Global Export Manager
We have been working with Sunbeam for more than 10 years and their team (have) made it possible to establish our brand PEZ in the Indian market. We have a very good relationship and work together to increase and develop our business in India. Vikash is always ready to give feedback and is available for any questions within a very short time. It is our pleasure being represented by Sunbeam in India.
Francesco De Marco | Head of Exports for Lago group
The Lago group started its cooperation with Sunbeam in 2019. Vikash and his team have worked diligently with us to methodically develop and execute our joint business plan. This resulted in 2021 being a record year for the Lago group in India with sales doubling versus 2020, despite the global challenges.
Anselm Perera | Founder
The Mlesna Tea journey in India together with Sunbeam Mercantile Ventures has been a most rewarding mutually beneficial experience. Our Exclusive connoisseur’s product “Mlesna Tea” previously unknown to our dear Indian consumers was efficiently introduced by Mr Vikash Singhal of Sunbeam Mercantile Ventures in the most effective marketing methods to the Indian customers. With our first consignment of Mlesna Tea in India in July 2004 we launched Mlesna Tea to India. Since then, it has been a journey been filled with cordiality & sincerely over the last 18 years. “Sunbeam” keeps our sales team happy & content in their effort in selling Mlesna Tea in India.
Rod Diaz | Export Account Manager
Sunbeam Mercantile is a distributor that not only makes an effort importing and distributing our brands in the Indian market, but it’s also responsive, communicating with us constantly to overcome challenges in the Indian market.