Discover the Legacy of Little Trees – The Original Car Air Freshener

Little Trees, the iconic air freshener brand loved across the globe, is proudly manufactured by Car-Freshner Corporation, headquartered in Watertown, New York, USA. Since 1952, Little Trees has been a pioneer in automotive fragrance solutions, combining premium-quality scents with innovative design to enhance your driving experience.

The story began when a milk truck driver approached Julius Sämann, a chemist and fragrance expert, with a complaint about the lingering odor of spilled milk. Inspired to find a solution, Julius engineered the first-ever car air freshener by infusing specialty blotter paper with long-lasting fragrances. Drawing from his experience extracting essential oils from Canadian pine forests, he shaped the freshener into a symbolic evergreen tree — a design that would become instantly recognizable worldwide.

From that humble beginning, Little Trees quickly became a household name, offering a simple yet effective way to eliminate odors and refresh spaces. Its success spread rapidly across the U.S. and soon reached international markets, making Little Trees a global symbol of freshness and quality. The brand has even made its mark in pop culture, featuring in countless blockbuster movies and television shows.

What started with classic scents like Royal Pine, Spice, and Bouquet has grown into a diverse collection of fan favorites, including Black Ice, Caribbean Colada, Vanillaroma, and New Car Scent. Each fragrance is carefully crafted and rigorously tested to ensure superior scent strength, longevity, and quality.

Today, Little Trees are still proudly made in the USA, with manufacturing facilities in Watertown, NY, and DeWitt, IA. In addition to the signature hanging tree fresheners, the product line now includes innovative air care formats like:

• Vent Liquid
• Vent Wrap
• Spray Air Fresheners
• Fiber Can

Each product offers a unique style while delivering the same trusted fragrance performance that consumers love.

At the heart of the brand is Julius Sämann’s unwavering commitment to excellence. Car-Freshner Corporation continues to honor his legacy by producing high-quality, affordable air fresheners designed to enhance every journey — whether you're commuting, road-tripping, or simply refreshing your car's interior.

Little Trees Car Air Fresheners – Product List

• Car Air Freshener Black Ice Hanging
  A mysteriously enticing cologne with notes of citrus and cedarwood.
• Car Air Freshener Rainforest Mist Hanging
  The perfect harmony of bamboo waters, lush greens, and exotic flowers.
• Car Air Freshener New Car Scent Hanging
  A blend of leather, white florals, metallics, and fresh musk.
• Car Air Freshener Sunset Beach Hanging
  A beachy floral that smells like suntan lotion and warm sand.
• Car Air Freshener True North Hanging
  Crisp arctic air meets frosted pine in this mountain-inspired scent.
• Car Air Freshener Supernova Hanging
  Bursting with bergamot, dark berry, florals, and musk.
• Car Air Freshener Jasmin Hanging
  A modern twist on classic white jasmine with soft musk and greenery.
• Car Air Freshener Strawberry Hanging
  The juicy sweetness of freshly-picked strawberries.
• Car Air Freshener Sliced Hanging
  Zesty lemon, lime, grapefruit, and orange in one citrusy burst.
• Car Air Freshener Vanillaroma Hanging
  A creamy fusion of vanilla, coconut milk, and sugarcane.
• Car Air Freshener Rose Thorn Hanging
  A bold rose fragrance with earthy greens and attitude.
• Car Air Freshener Lavender Hanging
  Calming lavender enhanced with cedarwood and bright citrus.
• Car Air Freshener Cherry Blossom Hanging
  Juicy cherry notes in a sweet and tart floral twist.
• Car Air Freshener Wild Cherry Hanging
  Sweet-tart cherries freshly-picked and full of flavor.
• Car Air Freshener Cotton Candy Hanging
  A nostalgic mix of spun sugar, strawberry, and vanilla.
• Car Air Freshener Caribbean Colada Hanging
  Juicy pineapple and coconut take you on a tropical escape.
• Car Air Freshener Bayside Breeze Hanging
  Crisp apple and melon carried by a cool coastal breeze.
• Car Air Freshener Black Ice Spray
  The same signature scent in a powerful spray format.
• Car Air Freshener Peachy Peach Hanging
  Ripe orchard-fresh peach with juicy, sweet notes.
• Car Air Freshener Royal Pine Hanging
  A strong, evergreen classic loved for over 70 years.
• Car Air Freshener No Smoking Hanging
  Sandalwood and citrus scent with a bold “no smoking” message.
• Car Air Freshener Black Ice Vent Wrap
  A sleek wrap delivering the classic cologne-like Black Ice scent.
• Car Air Freshener Caribbean Colada Vent Liquid
  Island vibes with pineapple and coconut in a compact vent design.
• Car Air Freshener New Car Scent Fiber Can
  A long-lasting, fresh car scent in a convenient can.
• Car Air Freshener New Car Scent Vent Wrap
  Subtle leather and florals for that just-detailed feel.
• Car Air Freshener New Car Scent Vent Liquid
  Cool and fresh – the essence of a new vehicle in liquid form.
• Car Air Freshener Black Ice Fiber Can
  A strong and lasting Black Ice experience in a fiber can format.
• Car Air Freshener Vanillaroma Vent Wrap
  Fruity top notes with a smooth vanilla-coconut finish.
• Car Air Freshener Golden Vanilla Vent Liquid
  Creamy vanilla and warm caramel – pure comfort in your car.
• Car Air Freshener Cherry Blast Fiber Can
  A punch of cherry in a long-lasting air freshening can.
• Car Air Freshener Watermelon Hanging
  Juicy, summer-fresh watermelon in every breath.
• Car Air Freshener Strawberry Vent Wrap
  Classic strawberry in a subtle, no-mess vent design.
• Car Air Freshener Blackberry Clove Hanging
  Sweet blackberry meets spicy clove for a bold fragrance fusion.
• Car Air Freshener Summer Linen Vent Wrap
  Clean cotton with a twist of peach, lavender, and coconut.
• Car Air Freshener Daisy Fields Hanging
  Uplifting wild daisy scent straight from sunlit meadows.
• Car Air Freshener Pina Colada Hanging
  Pineapple and coconut combine for a tropical vacation vibe.

Experience the Original. Embrace the Freshness.

Little Trees is the world’s most iconic car air freshener brand – proudly crafted in the USA since 1952. From the instantly recognizable evergreen tree shape to its ever-evolving lineup of bold and refreshing scents, Little Trees transforms your drive into a more pleasant journey.

Whether you prefer a classic like Black Ice or something playful like Cotton Candy, each scent is designed to eliminate odors and infuse your vehicle with long-lasting freshness. Available in hanging, vent, spray, and fiber can formats, there’s a Little Trees air freshener for every style and space.

Shop the full collection and refresh your ride today!

Don't miss out! Follow us on Instagram for the latest news and offers @sunbeam_ventures